The international fashion chain Primark, based in Ireland, will open a store in Orlando at the end of next month, which will be its first location in this city and will captivate fans of the characters created by Walt Disney.
According to information provided by the company in question through a press release, the establishment, located inside The Florida Mall, will begin operating on August 29 and one of its levels will house a wide and fascinating range of products that recreate the most iconic Disney animated characters. The store will be made up of two floors, will cover 36,200 square feet and will be located at the other end of the American Girl store in the aforementioned shopping center.
This new space is Primark's second store in the state of Florida, excluding its distribution facility in Jacksonville, and with its opening, the retailer now has 26 stores in the United States.
On the occasion of this event, the company's president in the northern nation, Kevin Tulip, said: "Florida is a pillar of our expansion in the southern US market. We are delighted to have the opportunity to bring 'Primania' to Orlando shoppers and meet the growing demand for high-quality, affordable styles that everyone will love."
She added: “What makes this location so unique and exciting is our full floor of affordable, high-quality Disney merchandise. Whether you are a local or a visitor to Orlando, the magic of Disney is sure to be found here.”
According to Primark, the fact that the new store will have a floor exclusively dedicated to selling Disney items represents an unprecedented element in the history of this renowned clothing and accessories chain.
Below are a few highlights from the company's press release to highlight the spectacular surprises Disney fans will find at the location:
“In a first for the chain, the two-storey store will have an entire floor dedicated to its Disney fans, featuring Disney merchandise ranges including Walt Disney Animation Studios’ The Lion King, in celebration of the 30th anniversary of the animated film, Disney’s Lilo & Stitch, Disney’s Mickey Mouse and Minnie Mouse, and much more. With the store close to Walt Disney World Resort, Primark’s Disney destination will serve as a one-stop shop for all Disney fans, offering a wide range of clothing and accessories featuring shoppers’ favourite Disney characters at incredible prices. The store’s fantastic setting also provides ample photo opportunities for Disney fans, who will love the can’t-miss in-store experience.”
Primark's new location at The Florida Mall will open its doors on August 29 at 11:00 am, however, multiple activities will take place during the following weekend, that is, on August 31 and September 1, focused on family recreation, which will include trucks with a variety of food offerings, shows, as well as the exhibition of work done by illustrators.
